Vision
The Experience Innovation Lab is a student-powered hub for driving innovative experience design and measurement to create transformative impact.
Mission
To empower students, professionals, and organizations to create, measure, and deliver innovative experiences through collaborative data-driven design.
Goals
To apply new technology to the industry’s most pressing challenges – virtual reality, artificial intelligence, biofeedback and metrics, robotics, registration, accessibility, augmented reality, and digital, physical, mobile, and social creative experience design.
To apply holistic data analytics to advance brand immersive experiences through effective cues, sensory engagement, and alibi.
To produce engaging narratives to build experiences for client’s brand activation through events, destinations, travel, hospitality, sport, recreation, and other transformational experiences.