Vision

The Experience Innovation Lab is a student-powered hub for driving innovative experience design and measurement to create transformative impact.

Mission

To empower students, professionals, and organizations to create, measure, and deliver innovative experiences through collaborative data-driven design.

Goals

  • To apply new technology to the industry’s most pressing challenges – virtual reality, artificial intelligence, biofeedback and metrics, robotics, registration, accessibility, augmented reality, and digital, physical, mobile, and social creative experience design.

  • To apply holistic data analytics to advance brand immersive experiences through effective cues, sensory engagement, and alibi.

  • To produce engaging narratives to build experiences for client’s brand activation through events, destinations, travel, hospitality, sport, recreation, and other transformational experiences.