Vision
To be the leading institution that provides evidence-based, data-driven insights and solutions for stakeholders in the experience industry.
Mission
To shape the future of the experience industry by empowering students, professionals, and organizations to create, deliver, and measure extraordinary experiences based on data-driven design.
To engage students in lab project management and provide valuable learn by doing opportunities.
To reach out to key stakeholders to disseminate research results on the newest generation of experience consumers and identify the latest disruptive trends before they become apparent to the world.
Goals
To apply new technology to the industry’s most pressing challenges – virtual reality, artificial intelligence, biofeedback and metrics, robotics, registration, accessibility, augmented reality, and digital, physical, mobile, and social creative experience design.
To apply holistic data analytics to advance brand immersive experiences through effective cues, sensory engagement, and alibi.
To produce engaging narratives to build experiences for client’s brand activation through events, destinations, travel, hospitality, sport, recreation, and other transformational experiences.
